Find out what sort of swag the celebs can get at TIFF gifting lounges

Bask It Style Lounge

This year Glo Communications hosted its annual Bask It Style Lounge in the 3,000 square foot Royal Suite located on the 16th floor of The Fairmont Royal York.

The hotel’s premiere suite is decked out in British decor and features two bedrooms, spacious living areas, two wet bars, a fireplace and dining table. Helen Mirren, Martin Sheen, Tom Wilkinson and even the Royal Family have all spent time resting and relaxing here.

Bask It Style, a twist on traditional gifting, gives busy stars on the go one less thing to worry about while promoting their films and schmoozing with their industry peers.

This year, Glo took celebrity gifting to new heights by assembling and hand-delivering VIP gift bags to the hotels the top stars call home during the festival. The ambiance of the place was wildly enchanting. Eager media whisked themselves from one station to the next while surrounded by stunning views of the Financial District.

My favourite swag from this year’s Bask It Style Lounge: Lego’s Visual Guide to Architecture courtesy of DK Publishing, milk chocolate from Green and Black’s Organic, local brew from Brickwork’s Cider House, Mary Kay’s MK Men Face Bar and from the best-selling author of Wicked, Gregory Maguire’s Egg & Spoon.

Tastemakers Lounge

Once again this year the team at Rock-It Promotions hosted their annual Tastemakers Lounge in a petite suite at The Intercontinental Toronto Centre. Items in the lounge were hand picked to make a hectic festival experience comfortable and fun — with a Canadian twist.

Debra Goldblatt-Sadowski, founder of Tastemakers Lounge says hosting the suite for a decade has been an incredible experience. And she is especially proud of the many Canadian brands they’ve been able to introduce to international visitors.

My favourite swag from this years Tastemakers Lounge: Oliver + Piper’s adorable gold necklaces, Papa D’s Tropical “Hot Sawce,” suave black leather hats from Danier and “just in time for winter,” boots from Sorel.

IT Lounge

NKPR hosted its annual IT Lounge at their spacious office on Adelaide Street West. In Toronto’s competitive TIFF gifting lounge circuit, NKPR undeniably puts on the best show. With the agencies expansion into New York City and now Los Angeles, the firm’s strong connections with Hollywood clearly shine through. A DJ, sponsored by TD Bank, performed live while media adventured through food, beverage, fashion and consumer products.

My favourite swag from this years IT Lounge: Caitlin Cronenberg’s daring collection of “Poser” nudes, Goody’s “Spin Pin,” RUDSAK leather fashions, cutesy cool Yo Sox and sweet treats from Yogen Fruz.

Style Box

Stylist Box created a fun fashion-centric space for their 2nd annual lounge. The suite is an exclusive styling lounge for celebrities in the heart of Toronto’s trendy Dundas West neighbourhood.

During TIFF, Stylist Box provides exclusive access to fashionable looks for actors, producers and television personalities to borrow for special appearances. It also offers complimentary styling, hair and makeup services.

I get a chance to tour their massive closet. I am told Ari Millen from Orphan Black will be wearing a Gian-Paolo Mazzotta suit, and Clara Pasieka from Maps to the Stars will be decked out in Lucian Matis and Riches et Celebres shoes.

My favourite tricks and treats at this years Stylist Suite: wine duo from Marynissen Estates in Niagara, man bun styling thanks to Greg May Hair Architects, pretty leather touch screen gloves by Quill & Tine, ColourFix Leave in Conditioner by sudzz and ice cold Peroni on their petite patio.

EGPR’s Essentials Lounge

Once again EGPR’s Essentials Lounge was hosted at The Templar Hotel. Esther Garnick’s annual event is a unique opportunity for media, not celebrities, to be pampered.

Garnick is adamant she would never feature a brand in her lounge that wasn’t inherently helpful to media who cover TIFF from dusk till dawn. The Essentials Lounge always stands out on TIFF’s lounge circuit for its pamper-pleasing hands on treatments. This year media booked appointments in advance for a Skinceuticals Express Facial, Brow Shaping and/or Lash-N-Dash and hair touchups at a pop up salon offered by Schwarzkopf Professional stylists.

My favourite treats from this years Essentials Lounge include: a liquid morning wake up call courtesy of Balzac’s Coffee, Square Cut Dual Tone undies for men from Calvin Klein, BC Oil Miracle Finishing Treatment by Schwarzkopf Professional, handy portable smartphone charger from PoweRocks, Micronail cuticle and nail polisher from Emjoi, watermelon juice via The Good Press, slick black leather boots from Rockport and “Tiny Tea” organic blend from Your Tea.

Andrew Dobson, September 5, 2014